Why K-Beauty Is Worth The Effort and The Money, According to The WSJ

If we had to call out one beauty trend that has had the most attention this year, it would have to be K-Beauty. But are the multi-step products and extra time spent on your skin all worth it? We think so and as WSJ’s Dana Wood’s reports, it is worth it–both the money and effort. Why? Put simply, the elaborate K-Beauty skin-care regimen helps target almost all skin issues imaginable. According to Woods, many of the products contain powerful ingredients such as snail mucin, bee venom, moisturizing starfish and other extracts that sound strange but do wonders on the skin. “For years, Korean women have focused on skin care products rather than makeup,” says Sarah Jindal, senior innovation and insights analyst for market research firm Mintel. So, it makes sense to look to them for skincare advice. But we get that all of a sudden up-ing to a 10-step beauty regimen overnight is just unreasonable. So, for the K-curious, Wood recommends incorporating one product at a time. “Sheet masks are perhaps K-Beauty’s most effective contribution to the world of skin care because they deliver a saturated dose of hydration to dry skin,” says Woods. These are best to start with and and they come in single-dose packages or 5-packs. Read on to discover the K-Beauty beauty products we swear by!

Dr.Jart+ Pore Minimalist Mask Black Charcoal Sheet Mask (5 Sheets)
Dr.Jart+ Pore Minimalist Mask Black Charcoal Sheet Mask (5 Sheets) ($29.87)
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Egg Cream Mask Hydration (5 Pack)
Too Cool for School Egg Cream Mask Hydration (5 Pack) ($24)
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VITAL HYDRA SOLUTION DEEP HYDRATION
VITAL HYDRA SOLUTION DEEP HYDRATION ($13.23)
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Dr.Jart  Deep Hydration Sheet Dermask, 25g/ 0.9oz x5 ea
Dr.Jart Deep Hydration Sheet Dermask, 25g/ 0.9oz x5 ea ($12.88)
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Donkey Milk Skin Gel Mask Pack Aqua
Freeset Donkey Milk Skin Gel Mask Pack Aqua ($17)
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 Karma Kit+ Face Mask Set
Karuna Karma Kit+ Face Mask Set ($28)
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Ceramidin™ Skin-Friendly Nanoskin Sheet Mask
Dr. Jart+ Ceramidin™ Skin-Friendly Nanoskin Sheet Mask ($6)
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AmorePacific_ Moisture Bound Vitalizing Mask (Sleeping Mask) 100ml
AmorePacific_ Moisture Bound Vitalizing Mask (Sleeping Mask) 100ml ($83.50)
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Jurlique Herbal Recovery Antioxidant Cleansing Mousse 5 oz (148 ml)
Jurlique Jurlique Herbal Recovery Antioxidant Cleansing Mousse 5 oz (148 ml) ($34)
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AMOREPACIFIC 'Future Response' Age Defense Creme SPF 30
Amore Pacific AMOREPACIFIC ‘Future Response’ Age Defense Creme SPF 30 ($195)
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Sulwhasoo Essential Rejuvenating Eye Cream, 0.8 oz./ 25 mL
Sulwhasoo Sulwhasoo Essential Rejuvenating Eye Cream, 0.8 oz./ 25 mL ($114)
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Tony Moly Egg Pore Cooling Pack
Tony Moly Tony Moly Egg Pore Cooling Pack ($6)
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Dr.Jart Water-Full Hydrogel Mask 5 pk
Dr.Jart Water-Full Hydrogel Mask 5 pk ($42)
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Skinfood Wash Off Black Sugar Mask
Skinfood Skinfood Wash Off Black Sugar Mask ($10)
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Want more? Try these high-performance skincare treatments for Netflix and chill nights.