This Paris Based Hair Expert Explains the Phenomenon Behind the No-Poo Method

Let’s face it, shampooing our hair has become so ingrained in our daily routine that we rarely think twice about it. A little squeeze from the bottle, a simple lather of our locks, and voila—we’re done. Well, it may be time to shake yourself out of that routine and kick your shampoo out of the shower. Yes, it may sound crazy at first, but our favorite celebrity hair-colorist, Christophe Robin is about to change the way you think about shampooing your hair.

Christophe Robin knows a thing or two about hair care. As a world-renowned hair colorist focused on a woman’s natural beauty, taking Robin’s advice can yield some absolutely phenomenal results. Lucky for us, I had the chance to score an exclusive interview with him to learn more about a trend in hair care that he helped start—The “No-Poo method.” According to Robin, “The No-Poo methods saves time and also takes care of your hair.” It’s time to get on board, ladies.

Keep reading for more on the no-poo movement, plus shop Robin’s incredible line of products.

1. You wouldn’t wash a cashmere sweater with detergent.

Although the idea of a non-detergent, aka “No-Poo” shampoo may be a little strange, Robin explains why it makes so much sense to wash your hair with no detergent. “If you are washing a cashmere sweater, you would not use a detergent, right?”  Robin asked me. Similarly, after investing money in coloring hair, it doesn’t make sense to use a harsh detergent in hair. The detergent-like-sulfates are going to rip your hair of your colored locks: “[Shampoo with] sulfate is going to remove the color.]” Instead, Robin recommend a non-lathering shampoo like his Cleansing Mask with Lemon. Toted by beauty experts as a revolutionary shampoo, Robin has been using this formula on his celebrity clientele  and will still never change it. “I’ve only recently started selling products, and it was only because my clientele wanted to take it home with them.” The formula in the packaging will remain unchanged and is (believe me) a change-maker for your blonde hair.

2. No-Poo shampoo can help revive colored hair.

The sulfates found in generic shampoos may be harsher than you think. Colored hair is delicate and has already been stripped of vital nutrition post-coloring, so it is of the utmost importance to add nutrition back into the hair. Robin explains how damaging coloring can be to hair and how important nutritious products are, especially when it comes to bleach: “On bleached hair you have to use products that contain a lot of oil and nutrition, because if you don;t your hair will be porous and will grab onto everything. It will grab the smell of cooking or cigarette… It even grabs the mineral contain in the tap water and it becomes either brassy and even very grey, ” Robin explain. Clearly, coloring your hair can do significant damage, however using no-poo shampoo can prevent damage by “locking the cuticle abd pigment inside your hair.”

3. No-Poo Shampoo Offers Benefits that Other Shampoos Don’t

Robin’s No-Poo shampoo does more than cleanse the hair. His Cleansing Mask with Lemon, helps nourish deeply, close hair cuticles, restore damage and illuminate the hair. This means that you can further ditch damaging products and turn to the no-poo shampoo for an all-in-one hair care ritual.

If you are ready to join the no-poo movement, shop the products below!