Details No7's groundbreaking Lift and Luminate TRIPLE ACTION Serum delivers 3 clinically proven results: 89% showed a visible reduction in wrinkles 92% had improved firmness 77% had a more even skin tone No7's serum is powered by: Matrixyl 3000 Plus, their most effective anti-wrinkle peptide technology; Hyaluronic Acid & Hibiscus, an advanced firming complex; and a unique pigmentation complex with Vitamin C. After using Lift and Luminate TRIPLE ACTION Serum, women agreed: Instantly, skin felt smoother and looked more radiant. After 2 weeks, skin looked younger: wrinkles appeared reduced, skin felt firmer and skin tone appeared more even. After 8 weeks, more than 80% agreed that their skin had not looked or felt so good in a long time.