As if we could love Reformation any more, the Los Angeles-based conscious retailer, just rolled out a capsule collection of Action Tees to bring awareness to the power of women as a collective force. The five-piece collection of graphic tees featuring simple, action-oriented statements like “More Trees, Less Walls,” My Meow, My Choice,” and “Save Winter.” The sustainable-touting brand is donating $30 of the profits from each of the $50 tees to the corresponding organization (ACLU, Planned Parenthood, or EDF). The Trees tee, benefiting the ACLU, sold out instantly. And, like Everlane’s recent 100% Human collection (benefiting the ACLU), the Reformation Action Tees Collection is creating waves and bringing awareness to positive collective power. Join the movement and contribute to telegraphing a “message of equality and inclusiveness.” Shop Reformation’s action tees below.
- 4 years ago