When I set out to start my own company, I wanted to create a platform that wasn’t just about great products, but also elevated the voices of women across communities. So, I used those principles to create the fabric on which Spiritú is built, and I firmly believe that a great brand can and should do both.
In today’s world of ultra-connectivity, consumers are deeply immersed in a digital world of e-commerce and content. Products, brands, subscription boxes, memes, new Instagram accounts to follow – they’re everywhere! Spiritú occupies a space that I hope cuts through some of that noise and resonates on a more meaningful level.
Spiritú is a platform for women to shop, connect, and be inspired.
We curate a seasonal subscription box that beautifully reflects that mission – it gives our members access to beauty and lifestyle products from the best brands in the world (Clinique, Michael Kors, Bobbi Brown, Dove – to name a few), and also features products and stories from Latina entrepreneurs, creators, and artisans from Latin America.
I believe that women should give themselves permission to feel good about treating themselves to a box of great products, especially when there is a purpose and a greater narrative behind that product exploration.
Beyond the Box, we use our digital ecosystem to elevate the voices of women across communities. Their words help us create a quilt of stories that are both diverse and cross-cultural, and that also emphasize the commonalities we all share as women. We use our e-commerce shop to foster the entrepreneurial spirit and help women bring brands and products to life. Endemic in everything we do is a commitment to give back to Latina entrepreneurs, creators, and community organizations
We launched in September 2018 and have already experienced the power of how great products and inspiring stories can together be empowering. We’ve created this awesome place that feels like a shared community for all women – both online and off. We’re continuing to change the conversation about the intersection between products and stories, and in doing so, have felt an incredible sense of purpose.