It’s true: rigid denim is back in style. You already have a pair of skinny jeans in your closet, and jeans with stretch have seen their days, but the 100% cotton ones have recently seen a MAJOR rise in popularity. According to The Wall Street Journal, this trend has seen a sell rate of over 80%.
So why has this jean seen such a recent spike? Maybe it’s the many skinny jeans that get baggy after one wear. Or maybe it’s the rigid structure that gives every woman that “put together” look. Plus, no more constantly pulling them up.
Whatever the reason, rigid jeans are in. Celebs from Selena Gomez to Kourtney Kardashian to Bella Hadid are all on board, and we are too. This trend is here to stay.
Now’s your chance to get your own on-trend pair of rigid jeans: Scroll through to check out the hottest pairs on Amazon and other retailers.