Is there a model more beloved than Karlie Kloss? We think not. We’re inspired everyday by her personal style, motivation and confidence. But, as we all know, Karlie is more than just a pretty face. Supermodel, yes. But Karlie is an equally passionate student (she recently enrolled at NYU), entrepreneur and philanthropist. An iconic trailblazer, Karlie has now joined Express in a new role as both brand ambassador and creative consultant. Her first role as brand ambassador? Fronting the retailer’s #ExpressLife campaign, which celebrates the optimistic attitude and dream-big mindset of the Express customer.
From flares to leggings, the new #ExpressLife collection features an assortment of updated washes and innovative fabrics, including the new Performance Stretch jean made from a breakthrough fabric that retains its shape throughout the day (buh-bye baggy jeans).
Plus, true to Kloss style, the campaign will also support a great cause. The “Like a Kloss” T-shirt (pictured above) will be carried in Express stores and online, with a portion of proceeds supporting Kode with Klossy, a coding camp launched by Karlie that teaches girls to build real apps with code. To celebrate the launch of the new campaign (and our love of Karlie!), we selected our favorites from the #ExpressLife denim collection.
Scroll through to find the perfect pair for your personality, and together, let’s share the power of dreaming BIG.